Ensuring a Sustainable Tomorrow
Rational sustainability refers to an approach to sustainability that is grounded
in reason, logic, and evidence-based decision-making.
What is Rational Sustainability?
Sustainable Energy Services & Products
Evidence-based decision-making
Rational sustainability involves analysing data and scientific evidence to understand the environmental, social, and economic impacts of various actions or policies. Decisions are based on a thorough understanding of the consequences and trade-offs involved.
Cost-benefit analysis
Rational sustainability often involves weighing the costs and benefits of different options to determine the most effective course of action. This can include assessing the financial costs as well as the environmental and social benefits of sustainability initiatives.
Systems thinking
Rational sustainability takes a holistic approach, considering the interconnectedness of environmental, social, and economic systems. It recognises that actions in one area can have ripple effects across multiple systems and seeks to minimise unintended consequences.
Long-term perspective
Rational sustainability prioritises long-term goals and outcomes over short-term gains. This may involve sacrificing immediate benefits for the sake of preserving resources and maintaining ecological balance for future generations.
Adaptive management
Rational sustainability acknowledges that our understanding of complex systems is imperfect and subject to change. Therefore, it emphasises flexibility and adaptability in decision-making, allowing for adjustments based on new information and changing circumstances.
Resources
Sustainability News
The Complexity of Rational Sustainability: B Corp’s Scrutiny Amidst Environmental Criticism
In the realm of sustainability, the concept of "rational sustainability" emerges as a crucial discourse, especially in light of recent criticisms surrounding B Corp certifications and their implications for environmental stewardship. This discussion gains particular...
Embracing Rational Sustainability: A Middle Ground for Investors Amidst ESG Backlash
In the wake of the tumultuous shifts in investment trends, particularly the outflows from US sustainable funds in 2023, investors find themselves at a crossroads. The term "ESG" has faced mounting scrutiny and political backlash, prompting a necessary reevaluation of...
Advancing Rational Sustainability: Barclays’ Shift Away from Oil and Gas Funding
In a groundbreaking move towards rational sustainability, Barclays Bank recently announced a significant shift in its financing policies, particularly concerning the fossil fuel industry. The banking behemoth declared that it will cease providing direct funding for...
Navigating the Heat: Securing Sustainable Rose Production
In the realm of sustainability, the concept of rationality has become paramount. It's not just about being eco-friendly; it's about making decisions that ensure long-term viability without compromising economic growth. However, as the world grapples with the impacts...
Premier League Clubs New Standard Of Environmental Action
The English Premier League (EPL) is not only the epicenter of world-class football but is also stepping up its game in environmental stewardship. In a landmark move, the league has announced a set of new environmental commitments aimed at reducing its carbon footprint...
Submit a Sustainability Story
Have some sustainability news to share?
Submit your article, report or news and we’ll feature it.
Rational Sustainability
